Bret Ridgway

Info Marketer Mistake-Not Addressing All the Learning Modalities by Which People Consume Information

There are four basic types of learners in this world. In simple terms, these can be classified as readers, listeners, watchers, and doers. Some people classify readers as what they call "tactile" learners - these are the people who learn by touching i.... Read >

50 Biggest Mistakes #7 - Selling a Product that Isn't Yet Fully Developed

This one tends to be a bigger problem for the platform speaker from what I've seen, than for anyone else. It can certainly be true of any information marketer, but here's what I've seen happen frequently from platform speakers. They get the audience st... Read >

50 Biggest Mistake # 28 Failure to Repurpose Content

A hot phrase these days in the information marketing industry is "repurposing content." In their course "Repurposing Secrets" Jeff Wark and Lori Steffen offer 216 different ways they say you can reuse and repurpose your information to drive traffic, add s... Read >

50 Biggest Mistakes # 11 & 34 No Follow-up Autoresponder & Failure to Apply Any "Stick" Strategies

Part 1 - No Follow-up Autoresponder to Help People Consume Your Product Alex Mandossian is the first person I ever heard speak of the concept of "Product Consumption." And he's dead on target. If you can't get your customers to even consume your produc... Read >

50 Biggest Mistakes Info Marketers Make - # 4 Not Investing Some Time Every Day on Marketing

It is so easy each day to get bogged down in the little details of your information marketing business that you forget to invest any time in actually building your business. Michael Gerber of "The E Myth" fame describes it as working in your business rath... Read >

50 Biggest Mistakes InfoMarketers Make - #18 Packaging Inconsistent with the Pricing of Product

In the information-marketing world, you'll hear the phrase "perceived value" uttered frequently. Simply put, it means how much people think your product is worth. How you choose to package the information you're selling will have a tremendous impact on ho... Read >

50 Biggest Mistakes Info Marketers Make - # 17 Overproducing on an Initial Launch to "Save" on Costs

Over the last few years we've had a great window to view what information marketers are doing well, and what they're not doing so well. We've seen some great new product launches and we've seen some great products shrivel up and die because mistakes were ... Read >

50 Biggest Mistakes Info Marketers Make - # 8 "No "Read First" or "Getting Started" to Guide User

Over the last few years we've had a great window to view what information marketers are doing well, and what they're not doing so well. We've seen some great new product launches and we've seen some great products shrivel up and die because mistakes were ... Read >

The 50 Biggest Mistakes Information Marketers Make - # 21 No Research to Check Viability of Market

Over the last few years we've had a great window to view what information marketers are doing well, and what they're not doing so well. We've seen some great new product launches and we've seen some great products shrivel up and die because mistakes were ... Read >

The 50 Biggest Mistakes Information Marketers Make - # 26 Poor Planning For Launch Date

If you're planning a large product launch on a specific date, be sure to allow adequate time for everything involved in putting together a new product. From graphics to overall packaging decisions to lining up affiliates to setting up your ordering mechan... Read >

Are Interview Products Dead?

I was recently in attendance at Mike Filsaime and Tom Beal's outstanding 2007 Figure Business Workshop on Long Islandy and one of the hot questions for the expert panel the last day of the event was "Are Interview Products Dead?" With yours truly being ... Read >

7 Tips for Information Marketers

Information marketers leave money on the table every day. Follow these tips below to maximize your chances for success. 1. Increase the Perceived Value of Your Information Product by: - Producing any of your videos in DVD format rather than videota... Read >

10 More Mistakes I See Information Marketers Make

Information marketing can be a tricky business. Here's 10 more common mistakes made that you can avoid to maximize your chances for success. 1. No follow-up autoresponder series to help people consume their product. When your customers receives yo... Read >

Perceived Value: What is it and Why is it Important to You as an Information Marketer?

In the information marketing world you'll frequently hear the phrase "perceived value" uttered. But what does that mean? Simply put, it means how much people think your product is worth. How you choose to package the information you're selling will hav... Read >

The 10 Biggest Mistakes I See Information Marketers Make

1. No upsells in their on-line ordering system You've got them on your order page - primed and ready to purchase your product. They're in a buying mood. Yet, you don't offer them additional products they can purchase right then and there. Bottom li... Read >